Make a list & stick to it! Don't be enticed by a supermarket's special offers on things you don't really need. Also, don't go to the supermarket on an empty stomach - If you're full, you will be a lot less likely to buy luxuries (eg chocolate)
Try the supermarket's own branded goods. These days, they are just as good as the more expensive brands. There's no harm in trying - at least try it once!
Avoid the '3 for 2' deals. They seem attractive, but if you only need one - buy one!
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